‘Capital Dying Day ’is a campaign concept for an event centered around the theme of protest. The protest responds to Prime Minister John Key’s comment that Wellington ‘is a dying city’.
I created a glow-in-the-dark street poster and three unique event packs, representing different types of undead. Each pack includes an event map, poster, how-to guide and pop-out mask. The visual style draws inspiration from 80’s horror movie illustration and typography.
The event aims to replace the expected structure of everyday life in Wellington, creating a chaotic and amusing National’s Capital Dying Day.